As part of Microsoft's bid to be the premier sponsor for Real Madrid Club de Fútbol, it was vital to showcase the power of Microsoft network and how it would elevate their digital properties. By equipping Santiago Bernabeu Stadium with Microsoft technologies, this would give them the most technologically advanced stadium in the world.
Microsoft commissioned Blitz Agency to create a vision of what could be possible by combining the world's most popular sports franchise with the power of Microsoft. Working with a team of designers, strategists, and motion graphics artists, Charles conducted a comprehensive audit to find opportunity areas and researched new technologies. The team conceptualized and prototyped their vision of delivering a world class experience for fans whether they live in Barcelona and attend games at the stadium or if they live across the world following their team from afar.
By creatively demonstrating the unique advantage of Microsoft, new ideas for an in stadium digital experience, and how to capitalize and leverage fan participation around the world, Microsoft won the sponsorship.